Money App Store

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Money App Store

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The strategy is also lucrative for developers to generate and expand user audience and promote an app, as most sponsors already have good website traffic and loyal customers.

A great example is Home Depot sponsorship on the Weather Channel app. For free apps with restricted content or features available for a limited time, the user can pay a subscription fee to get a full access and unlock it.

This revenue type is often used for cloud services, video and audio streaming, online newspapers or magazines.

The developer can provide users with free trial period and charge the subscription fee for an access without restrictions.

Google and Apple provide an ability to handle the subscription transactions through their platforms, making easier for developers to implement it.

The revenue model was successfully used by Umano app for voiced articles. Umano provides users with a limited number podcasts for a fixed amount of time until they subscribe for a premium account.

Downside : App developers should constantly provide valuable content and services to guarantee subscription, besides it is hard to decide the best time and location to place paywalls.

The model is also suited for tailored verticals as entertainment app, news, and lifestyle. In-app purchases provide an ability to sell a variety of virtual items directly from your app — including extra bonuses, premium content, game currency, and goods or unlock game levels.

It is commonly preferred among game developers, mostly due to digital money, used by users to purchase in-app content or to unlock new levels.

Downside : The app should hold leading market positions and always keep users hooked. The model also provides more technical challenges as it requires payment system, such as PayPal, and presupposes additional fee for the payment-holding company.

Freemium apps are provided free of charge but contain paid or premium features, accessed through in-app purchases. The users download free app version and if the content is worth paying, get a full access to functionality by committing a purchase.

It is a great way to gain new users at a faster rate, as premium features are optional. Technically, it is the easiest revenue model for app publishers, as it requires the creation of two apps versions — light and full one.

This strategy is popular among training and educational apps. LinguaLeo utilizes this model — the application has free and paid English lessons, providing premium subscription mode.

Downside : Users can decide to use only a free version, it is hard to convince to buy additional features. App publishers should provide users with the right amount of free features, just to create proper app experience.

Being a relative newcomer in the word of the mobile apps, Underground offers its users to access an unlimited number of solutions that contains premium features for free.

Instead, Amazon Underground pays application devs 2 cents per minute of use, per every single user. To use this innovative strategy, app publishers are not allowed to implement ad or in-app purchases inside their apps.

In case you are using in-app purchases in your app, you agree to forgo those fees through listing on Amazon Underground.

Amazon also provides developers with free Revenue Forecasting Calculator to forecast their potential income. The platform turned to be very effective.

Downside : If your app has a comparatively short average session length, this might be not the most efficient app monetization strategy contrary to in-app purchases and ads.

E-commerce businesses use free apps for selling physical goods or branded merchandise: toys, t-shirts, cell phone cases, etc.

One of the first and most successful apps to boost revenue from branded merchandise was Angry Birds game.

Rovio Company sells 1 million branded t-shirts, backpacks, and stickers every month. That is more, they managed to get 1 million per month revenue only on plush toys.

Amazon provides an ability to get revenue from merchandise by creating a Merch self-service program that allows app publishers to sell custom branded t-shirts from within their apps.

All you need is to create and upload own artwork and promote it using the Amazon tools. Branded t-shirts will be produced, sold by Amazon and you get your revenue share.

Downside : You need to generate a large audience of users and sell something people want to buy. Some companies that offer free mobile apps sell their databases to third parties.

Apps generate a lot of data in terms of user behavior, which is highly desired by those who are in different research fields. So app developers can sell this kind of information to the researchers and make quite a good return of money.

Actually, there are two ways to earn on selling data: track what users do and sell data to outside companies or use the raw data itself for your own purposes.

From a marketing point of view, companies want to pay to display ads to the most relevant audience possible; while on the flip side, far not each service can gather the same data as Facebook or Google does.

Nevertheless, if your app is able to gather relevant data, then you may have a way to profit from it. The good thing is that there are anti-surveillance tools that can help you protect yourself from spying e.

Amazon store is the best example to illustrate how large the affiliate marketing can be. Just pick up a product to advertise to your app users, get revenue from all qualifying purchases and through advertising fees.

There is also a number of affiliate networks, that will help you to find the affiliate that suits your own mobile application.

The networks are generally based on cost-per-action CPA model or sharing revenue generated for advertisers. Cost-per-mille or cost-per-impressions CPM — is a payment model based on a number of impressions.

The advertiser is charged each 1, time the affiliate ad is displayed mille is a Latin translation for thousand.

Cost-per-click CPC — is a revenue model based on the number of clicks on an ad displayed. Game developer Pink Pointer used native ads to monetize their free puzzle apps.

Cost per sale networks CPS. With CPS revenue model, also known as pay-per-sale, the app developer is charged only after a purchase has been completed.

The app publisher gets fixed commission or percentage of the sale. Cost per view CPV — is a type of charging based on the number of video views or ad interactions, such as clicks on banners or call-to-action overlays.

They used video and interstitial ads inside their app White Tiles 4 to create natural breaks in between game sessions.

Cost per install networks CPI — is a type of app monetization equivalent to cost per acquisition used in web marketing. The publisher is paid every time the advertised app is installed by users.

There is a number of platforms providing software to install into your app. Mobile app development can make you rich if you go about it correctly.

It goes without saying that if you wish to see your app in the first lines of the chart, you need to know how to make an app and how to monetize your app.

We also selected for you an interesting video about mobile app developing. We are sure that this video will bring you a lots of ideas how to make your own app.

Making an app is a bit different topic, but you can still get some hints via our Takeaway Secret Tips down below or contact us for more information.

The graphic is shown in terms of Google searches. And then take a look at the app categories that make the best profit.

As you can see, Games are making more money. Nevertheless, you should consider that these numbers are just averages, and some apps are much more profitable than games.

The other factor to pay attention at is a Platform to use while creating an app. Meanwhile models like affiliate and CPI programs are often harder to implement, but this research shows the effort is likely to be worth it.

The most intriguing are the last two bottom end revenue models. Just take a look at the top grossing iPhone mobile gaming apps in the US as of January , by Statista.

Actually, there are numerous ways you can target your apps and select the revenue model. And to increase your chances of financial success, take a look at the best tools to help you monetize your free app.

But there is always a way for free apps to make a good money. Take a look at the best tools that offer multiple ways to turn your free app in a source of income.

When it comes to in-app advertising tools the first thing you will face is finding an ad network. InMobi is a tool that helps you focus on creating better UX.

It is more visually appealing than the majority of ad platforms. InMobi allows users to leave feedbacks about the ads, and, consequently, increase the value of targeting for the advertisers.

Apple does also have their own ad tool for apps, which integrates the desired ads into your app and into one platform. Considering the fact that game apps are one of the most popular app categories these days, some ads systems are keen specifically for them.

In a word, the tool allows monetizing apps entire player base with ease. NativeX delivers great no lag video together with some pretty nice ad units.

Chartboost is the biggest mobile games-only ad network, that offers free cross sales and a Direct Deals Marketplace making game app monetization and user acquisition easy and successful.

If you prefer to get users enjoy your app for free rather than make them see your ads, there are also tools that can help you improve UX and support the freemium model of app monetization.

Android takes care of their developers and offers its own solution to freemium called Androids In-App Billing tool. Meanwhile Apple also has its native system that offers users to purchase your in-app content or subscriptions.

But shows it as a software download from the store. If you are looking for a simple digital storefront tool that allows in-app purchases, Swarm is there to help.

It unlocks additional features that are not available on initial free downloaded version. While in case you prefer to combine ads and freemium model in your system, try out AdWorkMedia.

It implements various app monetization tools at your disposal. Another type of tools worth mentioning works with in-app video ads.

Well, video ads may suit your app. It is a fact. Specifically, if they reflect an expected type of content.

The following tools may easily help you monetize your free app:. Inneractive combines innovative ad units with perfect reporting and analytics. This allows to monetize mobile apps without actually sacrificing UX.

At the same time, YuMe is also on the list. It uses PQI, a proprietary real-time inventory grading algorithm to bring campaigns the best inventory.

At least they say so. There are a lot of effective ways to monetize free apps, but it will take some planning and well-rounded marketing strategy.

Source: Sweetpricing report. Still, developers use app monetization mix: in-app purchases and ads. App publishers should do a market research, define target users, check other app developers success stories.

The main challenge is to get awareness, acquire loyal users and choose the right revenue model. Developers should plan more targeted ad campaigns to promote the app and its releases, constantly provide updates on features, use more blended and unique revenue models to deliver value to users.

And this game needs NO internet! I like this game, it is a decent game, but the adds are deceiving.

When I saw an add for this game, it looked fun and I feel like the company only puts the best qualities of their games in their adds!

I feel like you just play to play and it is somewhat boring, I wish they would add something like a race to collect all of the money because that would make the game more exciting.

And when I played the first few rounds I thought that it looked mostly exciting on the adds, but when you actually download it and play it, it is VERY boring and I wish that they would add some exciting qualities.

Downloaded it for my 3 year old. She was easily uninterested with the amount of ADS plus was trying to download other games from this one.

So I uninstalled it. Hell isn't that way cable made on demand and recording boxes. Point blank simple. Not interested in making you money watching ADS.

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